Why is Logitech So Expensive? (3 Shocking Reasons)
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Logitech is a Swiss brand of computer peripherals and software, with headquarters in Lausanne, Switzerland. As popular as it is, many wonder: why is Logitech so expensive?
It takes specialized equipment and expertise to make the best computer peripherals. Logitech has spent a lot of resources on development with many people across the world. That, combined with all the features and the quality of materials, make Logitech products expensive.
But is the price really justified? In this post, we are going to talk about why Logitech is so expensive. And determine whether its products are worth it or not.
Why are Logitech Products So Expensive?
To determine whether Logitech products are expensive, we need to look at the bigger picture. Keep in mind that “expensive” and “reasonable” are both relative terms.
Here are 3 reasons why Logitech products are so expensive:
1. Innovative product design and premium materials
After decades of innovation, Logitech is one of the world leaders in computer accessories. Because it maintains its market leadership by turning computer peripherals into devices that enable new ways of working.
Logitech’s number one priority has always been comfort and reliability, yet its products also drive business mobility and productivity.
For example, laptops may make employees more mobile but they’re being blamed for a rise in back, neck, and shoulder problems. A well-designed workstation can help to avoid this.
This is where Logitech comes in. With its range of top-of-the-line design and technology at work, Logitech provides solutions for everyone, anywhere.
Here are some of their most popular and influential solutions available:
1. Ergonomic design
The science of ergonomics, which includes continuous testing of different comfort concepts, has always been Logitech’s approach.
Every Logitech product is designed with ergonomics in mind. As a result, Logitech products are not only attractive but also shaped to support the natural movements of the human body.
2. Robust, reliable wireless
Giving you the speed and reliability of a cord with wireless freedom. Logitech® Advanced 2.4 GHz wireless means virtually no delays, dropouts, or wireless interference – even in busy wireless workspaces.
Each and every one of Logitech’s products also provide 128-bit AES keyboard encryption for advanced security.
3. Darkfield Laser Tracking
Widely considered as a significant technological breakthrough, Logitech’s Darkfield Laser Tracking allows laser mice to work on almost every surface, including glass.
This revolutionary feature allows you to work virtually anywhere, from the glossy surface of a polished desk to the granite conference table at a client’s office.
4. Unifying for Business
The Logitech Unifying receiver is a tiny wireless receiver that stays attached to your laptop USB port. Allowing you to connect up to 6 wireless devices.
If you work across different offices or at home, you can keep a Unifying keyboard and mouse at each location – once paired with the receiver, they are instantly ready to use when they are in range.
5. Ideal for tracking
Even in the office, mobility is a real advantage. You could move your laptop from your desk to a colleague’s or to a meeting room – Logitech’s agile peripherals are designed for the job.
Logitech has created a range of portable peripherals designed specifically for use on the road, including compact mice, reliable wireless presenters, and portable webcams.
2. Intense research and development
Some of the most popular mouse devices from Logitech, (like the G303, G700, and G13) are considered expensive by many computer users, but the Logitech G Pro tops them all off.
Other designs like the G305 are based mostly on traditional designs. But the Logitech G Pro wireless gaming mouse uses a sort-of skeletal reinforcement system inside to keep the very thin shell structurally sound.
As a result, the Logitech G Pro wireless gaming mouse has a strong, light shell, and higher production costs compared to a normal mouse.
The Logitech G Pro wireless mouse
The tooling, as well as assembly, is more complicated (the Logitech G Pro has 37 screws inside compared to about 7 or 8 in a standard mouse), all of which adds to the cost.
That specific mouse is equipped with LIGHTSPEED wireless and HERO 25k sensor, which is Logitech’s most accurate sensor to date. The result is a gaming mouse with unrivaled performance and precision.
Think about it, it takes 2 years of intense research and development just to perfect one single product. Logitech G has also collaborated with more than 50 professional players to find the perfect shape and weight.
The cost is directly related to the level of difficulty. And the expertise required to actually manufacture a wireless mouse with 1mm walls that weighs 80g and isn’t super small.
It’s one thing to combine consumer feedback to dream up the ideal product, but to actually create, manufacture, and distribute it is a completely separate achievement.
Ultimately, Logitech has created a wireless mouse with literally none of the downsides. It’s lighter than many wired mice, performance equal to wired, and a flawless sensor.
A few years ago this was a pipe dream. Logitech has put in the work to make it a reality. So, for a product which is so far ahead of the competition, it’s reasonable to pay for a premium.
Sure, a Logitech mouse is more expensive. But it may be significantly more difficult to engineer and produce than a standard mouse.
3. Recognized worldwide for its functionality and aesthetics
Logitech continues to push the boundaries of technology and innovation, the brand has received many awards and has been widely recognized as one of the market leaders in computer peripherals.
In 2020, 25 Logitech Products are named 2020 iF DESIGN and 2019 GOOD DESIGN award winners. Judged by 60 experts from 20 countries, the iF DESIGN Awards honor products’ innovation, functionality and aesthetics.
Logitech, Logitech G, Jaybird, ASTRO Gaming and Blue Microphones are recognized with 25 awards by 2020 iF DESIGN™ Awards and the 2019 GOOD DESIGN™ Awards for excellence in design.
This is the tenth consecutive year Logitech and its brands have received recognition from the iF DESIGN Awards for innovative product design. This just goes to show that Logitech is always striving to create the best possible products and experiences for its customers.
Now you know why Logitech is so expensive. At the end of the day, great design is more than just aesthetics, it is about how products perform and are integrated into our lives.
Great design is at the core of everything Logitech does. And is something it strives for across all of its brands.